TSG and Audi extend partnership

"Audi is a well established, positive business factor in the region, which has proved its affinity to sport for many years now,” said TSG’s chief financial officer Frank Briel, who welcomes the extension of the business premium partnership, as does his fellow board member, Dr Peter Görlich. “We see the fact that Audi will continue to promote their brand and premium models on our far-reaching platforms until 2018 as recognition of our work.” TSG president emphasised the emotional affinity to Audi: “With the constantly growing Audi Fan Club Hoffenheim, founded in 2009, this is has been documented impressively.”

The long-lasting seven year partnership is also an ideal link for Helmut Stettner, Audi Neckarsulm plant manager. “Audi and TSG 1899 Hoffenheim are both sporting and progressive brands. In football it is all about being one step than your opposition. We also work every day on ‘Vorsprung durch Technik’. This partnership is a wonderful foundation for successful collaboration.”

Norbert Rank, chairman of the works committee at AUDI AG in Neckarsulm believes the partnership also has a great impact on the employees in Neckarsulm. “My colleagues and I are delighted that Audi is continuing this partnership and therefore continue strengthening the region.”