TSG and SAP extend partnership to 2020

With the early four-year extension of the contract, a “technology partnership” has been set out as the central element between TSG and the Walldorf-based firm. SAP officially unveiled their new “SAP Sports One” initiative back in early May. TSG played a major part as co-innovation partner of this modern technology by making their highly advanced facilities available to the SAP developers as a test laboratory.

SAP Sports One is about adding value to the fans and the team, as well as marketing and operations, so that relevant data and information can be connected. As a platform for product development and presentation, TSG will also support their most important partners more intensively in the creation and implementation of strategic projects and solutions in the “Sport & Entertainment Business Sector” with various approaches and services.

“SAP’s role at TSG goes beyond that of a normal main sponsor. We’re proud to have a partner from our region that has an excellent reputation worldwide thanks to their technological know-how,” said Peter Rettig, chairman of the board at Hoffenheim, who are just 16 kilometres away from SAP SE’s headquarters. “Sport is a part of our DNA. As a club focused on innovation, TSG are ideal partners for us,” explained Bernd Leukert, member of SAP SE’s global managing board.