IN GENERAL
05.22.2019

Joma to be the new TSG Hoffenheim supplier

TSG Hoffenheim will play in kits provided by Joma from next season. The partnership with the Spanish sporting goods manufacturer specifies that all teams within the club – the youth sides, the Bundesliga squad and the women's teams – will be supplied with sportswear from the internationally renowned brand. In addition to shirts, the individual TSG range will include training clothes and casual wear too. The agreement has initially been signed for four years until 30 June 2023. The new collection that has been specially developed for TSG is set to be presented at the start of July.

"Joma is one of the top 10 sports brands in the world and is known for particularly sporty, creative collections with innovative designs. We're delighted to be able to present a shirt supplier whose ambitious objectives make it an ideal fit for us," said Dr. Peter Görlich, the Managing Director of TSG Hoffenheim, adding: "Joma is an ambitious and modern brand like us."

For the Spanish company, which was founded in Portillo de Toledo (near Madrid) in 1965, the partnership with Hoffenheim is their most significant sponsoring agreement on the German market. Globally, the sporting goods manufacturer is active in more than 100 countries and supplies around 300 professional teams and international teams, including clubs in the top leagues in Spain, Italy, France and England, as well as sporting associations and national Olympic committees.

"The cooperation with TSG Hoffenheim, a club that strives for innovation, is very inspiring for us," said Alberto Lopez, the Managing Director of Joma. "We've already established a strong partnership within a short period of time. I'm convinced that we'll become even stronger together. Both partners want to be standard-setters when it comes to performance," declared Lopez. "Our focus is consistently oriented towards design, quality and, specially in the case of TSG, technological innovation." Joma will also provide the coaches and staff of TSG Hoffenheim with sports and leisure shoes.

That means the cooperation with LOTTO Sport Italia will end on 30 June 2019, after five years. TSG would like to express its thanks for the successful cooperation.

20190522 sap tsg hoffenheim sponsoring joma2

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