10.06.2013 - BUSINESS
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10.06.2013 - BUSINESS
SAP are new main sponsors – Extension of a long-standing partnership
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A market leader for enterprise application software, SAP AG, will be the new main sponsors for TSG for the new season. The worldwide corporation have expanded their long-standing technology partnership with the club, becoming a top-level partner for TSG 1899 Hoffenheim in the process. An initial three-year deal has been arranged.

“We have been alongside TSG as a technology partner throughout their impressive development from the lower leagues to the pinnacle of German football. We’re delighted to be able to continue building this partnership,” said Michael Kleinemeier, regional president MEE (Middle & Eastern Europe), SAP.


Kleinemeier: “Alongside the current solutions provided by SAP, we will be giving the players and fans a new perspective: We will develop a mobile app that will allow the fans to feel even closer to TSG and we will be giving the players a chance to improve their performance by assessing training using our SAP HANA technology.”


New TSG kit available soon


Jochen A. Rotthaus, head of sales and marketing at TSG: “We are making a huge step in the marketing of the club by presenting SAP as our new main and kit sponsor.”


“The direction and philosophy of this global player with regional roots,” continued Rotthaus, “fits perfectly with TSG’s values. SAP are a long-standing partner for us, whose software we have used in our organisation for several years. We are pleased and proud to raise our partnership to this level.”


Along with their presence on the kit and LED advertising boards in the WIRSOL Rhein-Neckar-Arena, SAP will also receive a marketing packet that includes big-screen, print and online advertising, as well as a hospitality package. The new Puma Hoffenheim kit collection for the 2013/14 season will be presented at a press conference on Monday and will be available to buy soon.



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